Seattle Becomes Latest Large Market To Launch NEXTGEN TV With All Major Broadcasters

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    Jasleen Kour
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Seven leading local television stations in Seattle Washington including KOMO-TV (ABC) KIRO-TV (CBS) KCPQ (FOX) KING-TV (NBC) KONG (Ind) KZJO (MyNet) and KUNS-TV (Univision) have begun broadcasting with NEXTGEN TV a revolutionary new digital broadcast technology Based on the same fundamental technology as the Internet digital applications and other web services NEXTGEN TV can support a wide range of features currently in development such as immersive audio and video (up to 4K) broadcasting to mobile devices personalized viewing tools and advanced emergency alerts providing rich media instead of simple text messages NEXTGEN TV also allows full integration with 5G and other broadband-delivered Internet content

Seattle-Tacoma is the largest market to launch to date with all major broadcasters collaborating to bring NEXTGEN TV to the entire market after the recent launch of NEXTGEN TV in Tampa-St Petersburg Florida

Powered by ATSC 30 NEXTGEN TV is the most significant broadcast technology upgrade ever The launch in Seattle follows a decade of development of the new technology and a year of planning and preparation by the local stations BitPath led the planning process and coordinated efforts across Seattle's seven local television stations

The participating stations have cooperated to ensure that current programming remains available to all viewers regardless of whether their television service is provided over-the-air or by a cable or satellite company Antenna viewers can simply rescan their TV sets to ensure full service Rescan instructions are available at: wwwking5com/rescan https://univisionseattlecom/station/rescan-11-19-2020 and fccgov/rescan Cable and satellite subscribers do not need to take any action

KIRO 7 News is the local news source for the community in Western Washington and we have long-served our viewers with the breaking news traffic and weather information they need to remain informed and make decisions in their daily lives We always strive to bring our product to the communities we serve in the most innovative ways and we are proud and excited to further elevate our technology at KIRO with NEXTGEN TV said Cox Media Group President and CEO Dan York

As broadcasters we must always consider ways to enhance our products for viewers to receive the best quality of our content Working together with our fellow broadcasters to bring this new generation of innovative technology to viewers in the Seattle-Tacoma market delivers on that goal said Richard Friedel EVP Corporate Engineering at Fox Television Stations which owns KCPQ and KZJO 

Mark Aitken Senior Vice President of Advanced Technology for Sinclair Broadcast Group owner of KOMO-TV and KUNS-TV said Our Emerald City has truly become the nation's technological core It's only appropriate that we usher in the latest revolution in broadcast innovation to our tech-savvy audience We are thrilled to introduce the myriad benefits of NEXTGEN TV to Seattle taking the television viewing experience to new heights

The launch of NEXTGEN TV in Seattle-Tacoma is possible thanks to the hard work of our team at KONG and collaboration by our fellow broadcasters and stakeholders said Kurt Rao Senior Vice President and Chief Technology Officer TEGNA owner of KING-TV and KONG TEGNA's KONG is proud to serve as a lighthouse station as we begin NEXTGEN TV broadcasts in one of the largest and most technologically innovative areas of the United States As applications of this exciting new technology continue to develop we look forward to utilizing the full potential of NEXTGEN TV to create a more enriching and interactive viewing experience for our audience

About Cox Media Group

Cox Media Group (CMG) is an industry-leading media company with dominant brands award-winning content and exceptional people CMG provides valuable local content to diverse audiences in the communities in which it serves The company's operations include 33 market-leading television stations in 20 markets 54 award-winning radio stations in 10 markets and numerous multi-platform streaming video and digital platforms Cox Media Group's portfolio includes affiliates of ABC CBS FOX NBC and MyNetworkTV as well as several valuable independent stations Additionally Cox Media Group operates the National Advertising Platform business of CoxReps; and offers a full suite of local and regional advertising services with Local Solutions For more information about Cox Media Group and its businesses please visit wwwcoxmediagroupcom

About KCPQ and KZJO – Fox

KCPQ/KZJO are part of the FOX Television Stations which owns and operates 29 full power broadcast television stations in the US These include stations located in nine of the top ten largest designated market areas (DMAs) and duopolies in 11 DMAs including the three largest DMAs (New York Los Angeles and Chicago) Of these stations 17 are affiliated with the FOX Network In addition to distributing sports entertainment and syndicated content our television stations collectively produce nearly 1000 hours of local news every week These stations leverage viewer distributor and advertiser demand for the FOX Network's national content 

About KOMO-TV and KUNS-TV - Sinclair

KOMO and KUNS are leading Seattle-Tacoma television stations owned and operated by Sinclair Broadcast Group Inc (NASDAQ: SBGI) a diversified media company and leading provider of local sports and news KOMO is affiliated with the ABC network and KUNS is affiliated with the Univision network Sinclair owns and/or operates 23 regional sports network brands; owns operates and/or provides services to 190 television stations in 88 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks For more information please visit https://komonewscom/ https://univisionseattlecom/ and sbginet

About KING-TV and KONG – TEGNA

KING-TV (NBC) and KONG (Ind) serve the Seattle-Tacoma market and are owned by TEGNA Inc (NYSE: TGNA) an innovative media company that serves the greater good of our communities Across platforms TEGNA tells empowering stories conducts impactful investigations and delivers innovative marketing solutions With 64 television stations in 51 US markets TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups reaching approximately 39 percent of all television households nationwide TEGNA also owns leading multicast networks True Crime Network and Quest TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television digital and over-the-top (OTT) platforms including Premion TEGNA's OTT advertising service For more information visit wwwTEGNAcom

About BitPath

BitPath is building the nation's first dedicated broadcast data network that allows broadcasters to bring innovative new video and non-video services to their communities including new free-to-air services that can support growth in local economies Based in Arlington Virginia the BitPath network will launch in 2021 and will cover dozens of cities by 2022  For more information visit bitpathcom

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